Certified Marketer PCM Book

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Question 20

Which of the following is an advantage of secondary data collection?

Options:

It always provides data that is specific to immediate needs.

It requires sophisticated training and hence is always accurate.

It offers in-depth consumer behavioral insights.

It guarantees information without bias.

It saves time and effort in collecting and analyzing.

Question 21

Stitch, a bespoke designer boutique, in Florida, caters to over 150 customers every month. The customers usually choose and purchase fabric at the same store and depend on an in-house tailor's recommendations for purchasing the right amount of fabric. If the employees of Stitch overestimate the amount of fabric required or overcharge customers for fabric, they will be violating the value of _____ in the AMA Statement of Ethics.

Options:

transparency

citizenship

fairness

respect

expediency

Question 22

What is the revenue share of requirements of a brand that sells $80,000 worth of its product and whose customers buy $200,000 worth of products in the same product category?

Options:

10%

20%

30%

40%

50%

Question 23

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.