AMA PCM Based on Real Exam Environment

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Question 36

Churches, educational organizations, and hospitals are considered _____ buyers.

Options:

corporate

government

institutional

public

discounted

Question 37

Which of the following is a feature of a warehouse club?

Options:

A large assortment of food and other products

High prices and luxury merchandise

Little to no in-store service and sales expertise

Deep but narrow assortments and sales associate expertise

An inconsistent assortment of brand name merchandise sold at a significant discount

Question 38

The Crichton Family Farm is a family-run business that produces and sells organic produce, preserves, and baked goods under the Crichton Family Farm brand. It has generally operated in a limited area, selling most of its products from the farm and in stores in the nearby town of Greenville. When loyal customers mentioned the brand on social media sites, there was great interest from others, and the Crichtons saw potential to expand the business. Which of the following strengthens the case for the family to opt for a product development strategy?

Options:

Crichton products are all-natural, without preservatives or additives, and cannot be stored for a long time.

Many customers enquire if the Crichtons sell organic dairy products as well and are willing to buy them.

A chain of organic food stores has approached the Crichtons and offered to stock Crichton products in its outlets throughout the state.

Crichton products sell very quickly, and the Crichtons rarely stock inventory for longer than a week.

The Crichton Family Farm's most popular product is its home-baked loaves of bread, which sell twice as fast as any other item.

Question 39

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Raymond and Jenny are among thousands of buyers who queue up outside a retail store to buy Chel on the day of its release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. Raymond and Jenny's replacement phones arrive after three months. The new Chel has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. Trevor is one of Quano's regular customers who buys Chel after the software upgrade. In this scenario, Trevor is one among the _____.