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AMA PCM Actual Questions

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Question 12

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

Options:

A.

mined data

B.

panel data

C.

internal data

D.

syndicated data

E.

scanner data

Question 13

_____ is/are also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.

Options:

A.

Generation X

B.

Generation Z

C.

The Baby Boomers

D.

Generation Y

E.

Millenials

Question 14

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

Options:

A.

Everyday low prices strategy

B.

Odd-even pricing strategy

C.

Prestige pricing strategy

D.

Special-event pricing strategy

E.

Reference pricing strategy

Question 15

Which of the following is likely to be true of passive customers?

Options:

A.

They are likely to complain about the product or service.

B.

They are likely to seek negative information about products.

C.

They are likely to remain from repurchasing a product.

D.

They are likely to recommend the product to others.

E.

They are likely to seek positive feedback from friends.

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Nov 23, 2024
Questions: 316
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