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AMA Certified Marketer PCM New Questions

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Question 24

Romelia, an online cosmetics store, relies on traffic generated by Internet searches to sell its products. Romelia was one of the very first online stores to sell cosmetics and hence had the advantage of showing up on the first page of a search for ""Online cosmetics U.S."" An increase in the number of online retailers has pushed Romelia's website to the fourth search page. Instead of arriving at a website and then looking for a product, customers search for a product directly on an Internet search engine. What should Romelia change to improve the hits on its website?

Options:

A.

Romelia should increase the number of pages on its website.

B.

Romelia should analyze the click paths of the customers who purchase products on its site.

C.

Romelia must work to decrease the conversion rates on its site.

D.

Romelia can use keyword analysis to determine the keywords its customers use.

E.

Romelia can work to increase the bounce rates on its website.

Question 25

Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.

Options:

A.

its customer base

B.

government regulations impacting its products

C.

its production department

D.

changes in the country's economic environment

E.

its competitors' marketing strategies

Question 26

Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?

Options:

A.

personal, social, physiological, psychological, and safety

B.

physiological, safety, love, esteem, and self-actualization

C.

safety, physiological, safety, and self-actualization, and personal

D.

self-actualization, personal, social, safety, and physiological

E.

safety, personal, self-actualization, physiological, and social

Question 27

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

Options:

A.

100

B.

400,000

C.

1 million

D.

1.4 million

E.

3.2 million

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Nov 23, 2024
Questions: 316
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