All Marketing-Cloud-Personalization Test Inside Salesforce Questions

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Question 28

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

Options:

Theoption to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to include built-in fields on a segment export

The option to send segment data to Marketing Cloud

Question 29

Which scenario is a valid interaction studio use case?

Options:

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

Question 30

If you want to compare the completion of two objectives based on a filter, what report would you use?

Options:

Visitor behaviour report

Referring sources report

Goal completion report

Goal comparison report

Question 31

A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

Options:

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Marketing cloud personalization constantly monitors identifying information, then uses

deterministic matching to determine if two same identity

marketing cloud Personalization uses third party software to match anonymous and known identities