Adobe AD0-E207 Actual Questions

To create a segment that captures visitors who engaged with a specific link type and purchased a specific product within the same visit, the following structure should be used:

Visitor container: Ensures the segment applies to the entire visitor’s history.

Visit container (product = "xyz"): Ensures that the product "xyz" was purchased during the visit.

**Hit (prop17 = "Checkout"

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The difference betweeneVar1andpost_eVar1values indicates that processing rules or Vista Rules are being applied. Processing rules or Vista Rules can modify the values of variables after the initial data collection. In this case,eVar1initially has no value, butpost_eVar1shows the modified value "PDP:summer

" after the application of these rules.

Business Requirement: Ensure correct tracking of product detail pages for Electronics products.

Expected Parameters:

events=prodView: Tracks the product view event.

ch=PDP: Sets the site section to "PDP" (Product Detail Page).

eVar10=Electronics: Captures the product category.

Explanation:

events=prodView: Ensures product views are recorded.

ch=PDP: Ensures the site section is correctly identified as "PDP".

eVar10=Electronics: Ensures the product category is captured correctly.

Verification: According to Adobe Analytics documentation on event tracking and eVars, using these parameters ensures accurate and detailed tracking of product detail pages (Adobe Analytics Implementation Guide).

To ensure that Adobe Launch and its variables are correctly defined and available when the page view call is fired, the data layer should be placed before the Adobe Launch script in thesection of the webpage. This ensures that all data layer variables are available to the Launch script during its execution.