AD0-E555 Exam Results

• A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.
• A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.
• To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to “Webinar > Registered” in the Smart Campaign3.
• This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.
• The other flow steps are not correct because:

• A form that is used in multiple programs should be stored in the Design Studio as a global asset12. This allows the form to be easily reused and updated across different landing pages and programs without creating duplicates or inconsistencies3.
• A form that is stored in Marketing Activities as a local asset is only available within the specific program where it was created1. This means that if the form needs to be used in another program, it has to be cloned or recreated, which can lead to data quality issues and maintenance challenges3.
• There is no such thing as a global asset in Marketing Activities. All assets in Marketing Activities are local to their respective programs1. References:
• 1: How to create and edit forms | Adobe Marketo Engage
• 2: Marketo Success Series: Forms - Marketing Nation
• 3: Marketo Form Best Practices - Marketing Rockstar Guides

 Landing pages are in draft mode until you approve them. Approval makes pages available in the rest of the system. When you edit an approved landing page, Marketo saves the draft, but continues to use the approved version until you approve the draft1. You can approve a landing page by selecting it, going to Landing Page Actions and clicking Approve1. You can also approve multiple pages at once to make your life easier1.

To achieve this, you can use the Visibility Rules feature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:

• Go to Marketing Activities.
• Select your form and click Edit Form.
• Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.
• Find and select the Phone field you want to build a condition around.
• Select the operator. In this case, you can use Fuzzy Match to check if the Phone field has been submitted before.
• Select the value(s) to look for, then click outside of the drop-down. In this case, you can select Previous Visit as the value.
• Click Save.

And that’s it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in this documentation.