Accredited Professional Certification Marketing-Cloud-Personalization Updated Exam

Goals and filters should be definedbefore launching a campaignto ensure that the necessary metrics and criteria are set up for proper evaluation of campaign performance.

This proactive setup allows businesses to measure specific objectives and segment behaviors accurately from the start.

Reference: Salesforce Interaction Studio Documentation – Setting Up Goals and Filters.

TheEinstein Product Recommendationsglobal template is selected and customized to provide product recommendations on the homepage.

It is pre-configured to display dynamic product suggestions based on user behavior and preferences.

References:

Salesforce Marketing Cloud Documentation - Product Recommendation Templates

TheSegment Comparefeature in Interaction Studio provides insights by comparing user behaviors, engagement levels, and other actions across multiple segments.

It helps marketers understand how different segments perform relative to each other.

Reference: Salesforce Interaction Studio Segment Detail Tab Guide

In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization),pageTypeis a critical concept for defining the structure and behavior of web pages. A web developer can specify several components by usingpageType, enabling Interaction Studio to properly capture data, define user interactions, and deliver personalized content.

1. Item Actions

What It Is:Developers defineitem actionsto specify the types of actions that users can take on thepage. These actions allow Interaction Studio to track specific user behaviors and interactions with items (e.g., clicking, adding to cart, or viewing details).

Purpose:

To enable the platform to log user activity for analytics and personalization.

To define actionable items on the page for recommendations or offers.

Example:

A developer sets up "Add to Cart" and "View Product" actions for product pages.

Documentation Reference:Item Actions in Interaction Studio.

2. Content Zones

What It Is:Content zones are specific areas on a web page where personalized content can be dynamically displayed. Developers define these zones by pageType to ensure personalized content is delivered in the correct location.

Purpose:

To designate sections of a webpage for personalization.

To enable seamless integration of Interaction Studio's campaigns and recommendations.

Example:

A developer defines a "Hero Banner Zone" or "Sidebar Recommendations Zone" for a pageType associated with a homepage or product page.

Documentation Reference:Defining Content Zones.

3. Capturing Attribute

What It Is:Capturing attributes involves defining data fields or properties that Interaction Studio should capture when a pageType is loaded. These attributes provide context about the user, items, or page to support personalization and analytics.

Purpose:

To enrich Interaction Studio’s dataset with key metadata for better targeting and reporting.

To capture information like product IDs, categories, or user actions on specific page types.

Example:

A developer captures attributes such as "Product Name," "Category," or "Price" on a product page.

Documentation Reference:Capturing Attributes in Interaction Studio.

Why Other Options Are Not Correct

B. Campaign:

Campaigns are created and managed separately in Interaction Studio. They are not a component ofpageType.