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C_C4H260_01 Exam Dumps - SAP Certified Technology Associate Questions and Answers

Question # 4

How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

Options:

A.

Build a dynamic target group and assign it as a target group in the campaign designer.

B.

Build a static target group and assign it as a target group in the campaign designer.

C.

Build a control group and assign it as a target group in the campaign designer.

D.

Build a live target group and assign it as a target group in the campaign designer.

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Question # 5

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

Options:

A.

Choose the relevant data source for the segmentation object and add the desired attribute label.

B.

Change the attribute label in the Manage Your Solution app.

C.

Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.

D.

Change the attribute label directly in the Segmentation Models app.

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Question # 6

What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

Options:

A.

Target group release

B.

Target group assignment

C.

Campaign execution

D.

Marketing application jobs

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Question # 7

You want to customize e-mail content based on consumers buying behavior in the Web shop. Which settings do you need to change in the Content Studio

Options:

A.

Personalization

B.

Tags

C.

Communication Category

D.

Structure Changeable

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Question # 8

A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct answers to this question.

Options:

A.

An internal order

B.

A budget plan

C.

A work breakdown structure (WBS) element

D.

A project

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Question # 9

You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

Options:

A.

Provide a training set that contains only contacts from the specific countries and regions.

B.

Add an applicable scope for the relevant countries and regions.

C.

Assign a specific target group with those countries and regions to the target object

D.

Use Segmentation to select relevant countries and region.

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Question # 10

Which types of campaign and target group cannot be associated? Note: There are 2 correct answers to this question.

Options:

A.

A trigger-based campaign cannot be associated with a live target group.

B.

A trigger-based campaign cannot be associated with a dynamic target group. (Correcto)

C.

A multi-channel campaign cannot be associated with a dynamic target group.

D.

A trigger-based campaign cannot be associated with a static target group

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Question # 11

You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct answers to this question.

Options:

A.

As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes-branch.

B.

You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.

C.

As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes-branch.

D.

Merged branches are always combined with an OR condition.

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Question # 12

Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend implementing the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 2 correct answers to this question.

Options:

A.

A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.

B.

A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.

C.

For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.

D.

For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.

E.

Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.

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Question # 13

You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

Options:

A.

Control groupEmail templateMarketing approvalCampaign

B.

Control groupEmail templateCampaignLoad data in target group

C.

Control groupTarget groupEmail templateCampaign

D.

Control groupRecalculate SegmentsEmail templateCampaign

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Exam Code: C_C4H260_01
Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Last Update: Mar 11, 2025
Questions: 89
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