C_C4H22_2411 Exam Dumps - SAP Certified Associate Questions and Answers

"583 Messages Triggered" on an Interactions program summary:

Option B:Correct. In Interactions, this metric reflects all messages sent across configured channels (e.g., push, SMS) in the program.

Option D:Correct. Since it’s a mobile app tutorial program, it specifically includes mobile push messages sent, a common channel for such programs.

Option A:Incorrect. It’s not limited to SMS; it includes all channels unless specified.

Option C:Incorrect. Contacts entering is a separate metric (e.g., "Entered"), not "Messages Triggered."The SAP Emarsys Help Portal under "Interactions Reporting" explains this metric.References:SAP Emarsys Help Portal - "Interactions" (https://help.emarsys.com/ ).

IP access control in SAP Emarsys enhances security:

Option B:Correct. Users from allowlisted IPs can log in with username and password, while others require two-step authentication (e.g., via email or SMS) for added verification.

Option A:Incorrect. Phone number login isn’t a feature; it’s username/password-based.

Option C:Incorrect. It misrepresents the authentication process for non-allowlisted IPs.

Option D:Incorrect. Non-allowlisted IPs aren’t fully restricted; they require 2FA.The SAP Emarsys Help Portal under "Security Settings" describes this IP control logic.References:SAP Emarsys Help Portal - "Security Settings" (https://help.emarsys.com/ ).

Google Product Feed (GPF) integration in SAP Emarsys enhances product recommendations:

Option C:Correct. Multiple GPFs are supported for clients targeting multiple countries, allowing tailored feeds per region or market.

Option A:Incorrect. There’s no mention of the U.S. as a default locale; unsupported languages typically fall back to a client-defined default.

Option B:Incorrect. Multiple GPFs are supported regardless of language use, countering this statement.

Option D:Incorrect. Custom fields in GPF use a specific syntax, but "c_*" is not the standard format per Emarsys documentation (it’s more aligned with Google’s custom attributes).The SAP Emarsys Help Portal under "Google Product Feed" confirms support for multiple feeds.References:SAP Emarsys Help Portal - "Google Product Feed" (https://help.emarsys.com/ ).

In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:

Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.

Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.

Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.

Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/ ).

To display different content based on gender in one email:

Option B (Block Targeting):Correct. Block Targeting in the VCE allows content blocks to be shown to specific segments (e.g., females vs. males).

Option D (Personalization Rules):Correct. Rules can conditionally display content based on contact fields like gender.

Option E (Emarsys Scripting Language):Correct. ESL enables advanced logic to customize content dynamically by gender.

Option A:Incorrect. Predict settings are for AI recommendations, not gender-based content splitting.

Option C:Incorrect. Manage Optional Content is for A/B testing, not segment-specific content.The SAP Emarsys Help Portal under "VCE" and "Personalization" confirms these tools.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/ ).

SAP Emarsys provides several form types to collect contact data:

Option A (General Registration):Correct. This form is used for new contact sign-ups, collecting basic information like email or name.

Option B (Newsletter Registration):Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options.

Option C (Change Profile):Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details).

Option D:Incorrect. "Background Registration" is not a recognized form type in Emarsys documentation.

Option E:Incorrect. While consent management is a feature, it’s not a distinct form type; it’s integrated into other forms like Newsletter Registration.The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and Change Profile as standard options.References:SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/ ).

To activate the email channel in SAP Emarsys:

Option A (Sending volumes):Correct. Expected send volumes are required for capacity planning and compliance.

Option D (Sender domain(s)):Correct. Domains for sending emails must be specified and authenticated (e.g., DKIM, SPF).

Option E (Tenant name and region):Correct. Tenant details identify the account and region for setup.

Option B:Incorrect. Product info is for catalogs, not email activation.

Option C:Incorrect. Sales data is for analytics, not channel setup.The SAP Emarsys Help Portal under "Email Channel Setup" lists these requirements.References:SAP Emarsys Help Portal - "Email Channel" (https://help.emarsys.com/ ).

SMS compliance in SAP Emarsys involves:

Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.

Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.

Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.

Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."

Option C:Incorrect. Short codes vary by country; a single code isn’t required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/ ).

For a one-off omnichannel program targeting VIP clients in the Automation Center:

Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.

Option B:Incorrect. Channel Engagement is not an entry node; it’s a metric or condition, not a starting point.

Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.

Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/ ).

In the Email Basics tab of SAP Emarsys:

Option B:Correct. There’s no checkbox to insert an "Unsubscribe" link; it’s automatically included in the footer for compliance, not an optional toggle.

Option A:Incorrect. You can set a custom reply-to address.

Option C:Incorrect. A custom "From" address is configurable.

Option D:Incorrect. A "Show Online version" link checkbox is available.The SAP Emarsys Help Portal under "Email Basics" confirms unsubscribe is mandatory, not optional.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/ ).