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Advanced-Cross-Channel Exam Dumps - Salesforce Accredited Professional Certification Questions and Answers

Question # 14

What is true for behavioral triggers. Multiple select.

Options:

A.

they cannot be modified

B.

need collect tracking code

C.

need catalog data

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Question # 15

Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.

Which are three methods in which Entry Events initiate journeys in Journey Builder?

Options:

A.

Contact actions in response to marketing messages

B.

Changes to a contact's attributes

C.

Data retention policies

D.

Status change through contact deletion operation

E.

Data-modifications to a contact's profile information

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Question # 16

What is supported as a managed account in Social Studio?

Options:

A.

Amazon

B.

Yelp

C.

Reddit

D.

Google My Business

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Question # 17

Can Social Studio's Sentiment Model be customized? 01m 05s

Options:

A.

No, this is a managed service provided by only by Salesforce.

B.

Yes, after you have loaded your Twitter certification number.

C.

No, the sentiment is driven by Einstein calculations.

D.

Yes, customization options are available in Admin

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Question # 18

Which three statements are true of Einstein Messaging insights (EMI)?

Choose 3 answers

Options:

A.

EMI detects how quickly the message was read

B.

EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

C.

EMI detects anomalies and unexpectedly low or high values andgenerates insights

D.

EMI analyzes both batch and journey builder sends

E.

EMI pre-determines the percentage of subscribers that will unsubscribe

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Question # 19

Where would you add a topic profile

Options:

A.

Social studio automate

B.

Admin settings

C.

Workspace settings

D.

Social studio engage

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Question # 20

What is the difference between an in-app message and an inbox message?

Options:

A.

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

B.

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

C.

An inbox message only works on iOS, but in-app messages work on both iOS and Android

D.

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

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Question # 21

To what types of objects can you do a quick send in distributed marketing, Select multiple

Options:

A.

Lead

B.

Contact.

C.

Person account, (opportunities, Quick send message records)

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Question # 22

How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

Options:

A.

STO predicts the best time to send a message for each contact through Journey Builder

B.

STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends

C.

STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email

D.

STO can help send SMS messages at the time individuals are most likely to engage with the message

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Question # 23

What three statements are true regao1kr«c; Einstein Engagement Frequency (EEF)?

Choose3 answers

Options:

A.

EEF analyzes 360 days of historical data to determine the right frequency of communication.

B.

EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

C.

EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

D.

EEFuses only commercial send data.Transactional sends are not considered in modeling.

E.

Salesforce trains eachcustomer's model using only thatcustomer's data.

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Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional Exam
Last Update: Mar 31, 2025
Questions: 102
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