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Salesforce Marketing-Cloud-Account-Engagement-Consultant Actual Questions

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Question 20

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

Options:

A.

Define default mail merge values for fields

B.

Use HML conditional logic statements

C.

Use HML merge field modifiers

D.

Define page actions to replace field values

Question 21

What is true about scoring? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

B.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C.

Salesforce opportunities can influence a prospect's score.

D.

It is not possible to reset a prospect's score to 0.

Question 22

What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

Options:

A.

Trigger, action and rule

B.

Trigger, activity and rule

C.

Trigger, activity and check

D.

Trigger, listen and check

Question 23

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options:

A.

Send using the form's completion actions.

B.

Send using an automation rule

C.

Use a dynamic list to use as a recipient list on an email send.

D.

Send using a segmentation rule.

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Exam Code: Marketing-Cloud-Account-Engagement-Consultant
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)
Last Update: Dec 22, 2024
Questions: 261
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