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Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Updated Exam

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Question 28

What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

Options:

A.

The code is generated from a Salesforce campaign

B.

Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

C.

Cookies will always expire after 10 years

D.

Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

Question 29

A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Marketing Cloud Account Engagement?

Options:

A.

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

B.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

C.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

D.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Question 30

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Options:

A.

Set the intern up in the Default 'Marketing' User Role

B.

Set the intern up in the Default 'Marketing Intern' User Role

C.

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

D.

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

Question 31

"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.

What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

Options:

A.

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

B.

Configure users > set up a user group > have nurture programs assign prospects to the user group

C.

Configure users > set up a queue > have nurture programs assign prospects to the queue

D.

Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

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Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)
Last Update: Nov 16, 2024
Questions: 261
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