PDF Marketing-Cloud-Administrator Study Guide

Synchronized Data Sources is the feature that would allow this functionality. Synchronized Data Sources are data sources that allow marketers to import and synchronize data from Salesforce CRM objects into Marketing Cloud data extensions. Synchronized Data Sources can be configured with different settings, such as sync frequency, field mapping, and filter criteria. Synchronized Data Sources enable marketers to use Sales Cloud data in their queries and other Marketing Cloud activities.

To achieve the setup of sharing the same SFTP directory across each of their Marketing Cloud accounts, NTO should copy the parent SFTP user into each child business unit. This will allow each business unit to access the same SFTP directory as the parent business unit and share files among them. The other options are incorrect because:

• Child business unit SFTP user should be created. This will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
• Each business unit should have multiple SFTP users. This will create unnecessary complexity and confusion for NTO, as they will have to manage multiple SFTP users and directories for each business unit. This will also not allow them to share files among different business units easily.
• All child business units should have an individual SFTP user. This is similar to the first option, as it will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.

Subscriber Key is the component that should be discussed with the customer to allow for this use case. Subscriber Key is a unique identifier for each subscriber in Marketing Cloud that can be different from the email address. Subscriber Key allows for multiple records to share the same email address but have different subscriber attributes and preferences

Cloud Pages and Content Builder are two Marketing Cloud features that will support this effort. Cloud Pages are web pages that can be created and hosted in Marketing Cloud and can be used to collect transactional data from customers. Content Builder is a tool that allows marketers to create, manage, and deliver content for emails, landing pages, mobile messages, and more