Passed Exam Today Media-Cloud-Consultant

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Question 24

An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?

Options:

media planner

ad ops

designer

yield manager

Question 25

A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?

Options:

advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.

advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts

advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.

advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.

Question 26

Amedia publisher is using advertising sales managment (ASM) to manage their B2B ad sales business and has decided to use google ad manager (GAM). which two actions should a consultant perform before testing the GAM integration?