Online Marketing-Cloud-Account-Engagement-Consultant Questions Video

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Question 8

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

Options:

Create a new automation rule.

Create a new segmentation rule.

Add a completion action to the form the prospects completed to register for the webinar.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

Question 9

What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

Options:

User email address

Marketing Cloud Account Engagement user ID

Salesforce username

CRM ID

Question 10

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report on the statistics in Salesforce?

Options:

Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Question 11

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

Options:

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

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