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Newly Released Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam PDF

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Question 68

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

Options:

A.

Primary - Campaign Source Attribution

B, Einstein Attribution

B.

Account-to-Opportunity Matching

C.

First Touch Model

Question 69

There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

Options:

A.

True

B.

False

Question 70

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

Options:

A.

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

B.

Refine scoring and grading models to only give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

D.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Question 71

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options:

A.

Account

B.

Opportunity

C.

Case

D.

Order

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Exam Code: Marketing-Cloud-Account-Engagement-Consultant
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)
Last Update: Nov 16, 2024
Questions: 261
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