Marketing-Cloud-Developer Salesforce Exam Lab Questions

For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending. This configuration ensures that the data extension is recognized as a source for sending communications.

• Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.

In AMPscript, comments can be added within a code block using the/* comment */syntax. This allows developers to include notes or explanations without affecting the execution of the script.

• Example:

ampscript

Copy code

%%[ /* This is a comment */ SET @var = "value" ]%%

To determine the best identifier for subscribers across all channels,Contact Key (A)should be recommended. The Contact Key is a unique identifier that can be used consistently across all channels, ensuring a unified view of the subscriber's interactions and data.

References:

• Salesforce Marketing Cloud Contact Builder
• Contact Key Overview

To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:

• Query Activity- To query and gather the data from the Send, Click, and Open Data Views.
• Data Extension Extract- To extract the queried data from the data extension and prepare it for transfer to the SFTP.

References:

• Salesforce Marketing Cloud Query Activity
• Salesforce Marketing Cloud Data Extract Activity