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Marketers Marketing-Cloud-Email-Specialist Book

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Question 28

A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the ‘Confirm RSVP button.

Which automation solution should easily allow this action?

Options:

A.

Automation Studio

B.

Behavioral Triggers

C.

Journey Builder

Question 29

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options:

A.

Use Filter Contacts criteria in the journey entry source.

B.

Use a Decision Split activity on the journey canvas.

C.

Use Automation Studio to query a population into a data extension.

Question 30

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction

What should NTO do to automate the process of finding its affected customers?

Options:

A.

Filter the data based on a specific date range.

B.

Use Einstein engagement scores to identify affected users.

C.

Query the data using a specific date range parameter

Question 31

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.

Which content block should the team use to capture this information directly from the inbox for some subscribers?

Options:

A.

Smart capture block

B.

Interactive Email Form block

C.

Einstein content block

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Exam Name: Salesforce Certified Marketing Cloud Email Specialist (SU24)
Last Update: Nov 21, 2024
Questions: 161
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