Authentic Salesforce Certification Exam Marketing-Cloud-Administrator Questions Answers

In Salesforce Marketing Cloud, linking new data extensions in Data Designer to existing contact records requires using a "Unique Contact Identifier." This identifier ensures that each record in the data extension can be uniquely associated with a corresponding record in the contact database, thereby enabling accurate targeting, segmentation, and personalization. It is vital that this identifier is consistently used across data extensions to maintain data integrity and proper linkages.

The out-of-the-box Subscription Center can display publication lists and lists, which are two types of data structures that can be used to manage subscribers’ preferences and opt-outs. Data extensions and groups are not supported by the out-of-the-box Subscription Center, but they can be used in a custom Subscription Center.

To automate the process of unsubscribing customers who request removal via email replies, the Marketing Cloud admin should first ensure that Reply Mail Management (RMM) is enabled in the account. This feature manages responses to emails sent from Marketing Cloud. Additionally, within RMM settings, the admin should select "Unsubscribe Manual requests." This setting enables the system to automatically process unsubscribe requests from customers who manually reply asking to be removed from mailing lists. This helps in maintaining compliance with customer preferences and email marketing laws.