Last Attempt CSCP Questions

Demand management involves a proactive approach to understanding and influencing demand patterns. Here's how:

• Event Analysis: It includes analyzing events such as market trends, economic indicators, and competitive actions that could impact future demand.
• Demand Shaping: Managing activities like promotions, pricing strategies, and marketing campaigns to shape demand in a way that aligns with supply capabilities.
• Customer Insights: Gathering and analyzing customer feedback and preferences to anticipate changes in demand.
• Coordination: Collaborating with different departments (e.g., marketing, sales, and operations) to ensure alignment and responsiveness to demand changes.

Effective demand management requires a comprehensive understanding of various factors that influence demand and actively managing these elements to optimize supply chain performance.

References:

• Vollmann, T. E., Berry, W. L., Whybark, D. C., & Jacobs, F. R. (2005). Manufacturing Planning and Control for Supply Chain Management. McGraw-Hill.
• Stevenson, W. J. (2018). Operations Management. McGraw-Hill Education.

• Context: The Supply-Chain Operations Reference-model (SCOR) provides a framework for improving supply chain performance.
• Options Breakdown:
• Correct Answer Justification: SCOR is used to improve and design supply chain processes, including production and engineering activities, making this the correct application of the model.

References:

• SCOR model documentation
• Industry case studies on SCOR implementation in production and engineering

• Context: Viewing the reverse supply chain as an extension of another process influences product design considerations.
• Options Breakdown:
• Correct Answer Justification: Viewing the reverse supply chain as an extension of the forward supply chain ensures that design decisions account for the entire lifecycle, including end-of-life management.

References:

• Reverse logistics and supply chain sustainability literature
• Case studies on lifecycle management in supply chains

To effectively enter a new foreign market and maximize savings while leveraging the distributor's exclusive access, the steps are:

• Assessment of Market Entry Strategies: The media company needs to evaluate various options like contracts, partnerships, strategic alliances, or acquisitions.
• Strategic Alliance Formation: Forming a strategic alliance involves establishing a cooperative agreement where both parties work together towards common goals, sharing resources, knowledge, and access to markets.
• Benefits of a Strategic Alliance:

References

• Ireland, R. D., Hitt, M. A., & Vaidyanath, D. (2002). Alliance Management as a Source of Competitive Advantage. Journal of Management, 28(3), 413-446.
• Varadarajan, R., & Cunningham, M. H. (1995). Strategic Alliances: A Synthesis of Conceptual Foundations. Journal of the Academy of Marketing Science, 23(4), 282-296.