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Question 20

Which of the following are types of primary research? Select ALL that apply.

Options:

A.

Interviews

B.

Questionnaires

C.

Observation

D.

Test marketing

E.

Trade associations/professional bodies

F.

National and local press

G.

Industry magazines

Question 21

An electrical goods company produces colourful brochures for customers.

 

Which element of the marketing mix does this represent?

Options:

A.

Physical evidence

B.

Product

C.

Price

D.

Packaging

Question 22

Which area of a Finance Manager's job role do the following tasks fit into?

Place the appropriate role against the task.

Options:

Question 23

'A mam stakeholder of the finance function typically enquires about the prospects of the business, alongside overall performance and feedback on the leadership team'

Which of the following stakeholders is being discussed?'

Options:

A.

Production

B.

Human Resources

C.

Sales

D.

SharehoWers

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Exam Code: E1
Exam Name: Managing Finance in a Digital World
Last Update: Nov 23, 2024
Questions: 336
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