Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence’s data model?
Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
• The sources are linked to each other by shared Media Buy names.
• In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
• The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
• All other measurements were mapped as well to the appropriate fields.
• No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)
As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
A)
B)
C)
D)
A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activityanalysis. Below are details regarding the different data sources and the number of data streams required for each source.
What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?
TESTED 22 Dec 2024
