Authentic CIW Certification Exam 1D0-623 Questions Answers

When a customer is enthusiastic about a product and shares their experience on social media, this is considered earned communication. Earned communication refers to organic mentions, shares, and reviews generated by satisfied customers or users without any paid promotion.

Credibility: Earned communication is highly credible because it comes from unbiased customers.

Influence: Positive customer testimonials can significantly influence potential buyers' decisions.

Cost-effective: Unlike paid communication, earned media is free and often more trusted by other consumers.

References:

Marketing literature describes earned media as user-generated content that brands gain through word-of-mouth and organic mentions (Content Marketing Institute, Sprout Social).

Using statistics from social media to predict behavior falls under social analysis. This involves analyzing data generated from social interactions to identify patterns, trends, and insights that can inform business decisions. Social analysis leverages big data to understand consumer behavior, preferences, and potential future actions. Performance management, decision science, and data exploration are broader concepts that encompass various types of data analysis, but social analysis specifically focuses on extracting valuable insights from social media platforms.

When deciding whether to establish an Instagram account for their company, Matthew and Ashley should consider demographic information such as the age, income, and gender of their customers. Instagram's user base is primarily composed of younger individuals, with a significant percentage of users aged 18-34. Understanding the income levels and gender distribution of their target audience can help them tailor their content and advertising strategy effectively. For instance, if their primary customers are younger and active on Instagram, this platform could be beneficial for reaching and engaging with them.